The South African Broadcasting Corporation (SABC) radio station, Good Hope FM, celebrated World Radio Day by unveiling its new brand identity- sporting a fresh new logo, bold new colours and a tagline befitting of the station that has connected with Cape Town listeners since 1965.<\/p>\n
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The station unveiled a refreshed logo driven by engagements with staff, management and
\nother media experts. The goal was to identify the experiences, concerns, hopes and dreams
\nthat resonate with audiences, and to connect them with a station that is not only refreshing,
\ndistinct, relevant, appealing and vibey, but also offers a substance that is solid and meaningful.<\/p>\n
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Sewela Sebola, Good Hope FM\u2019s Marketing Manager says \u201cGood Hope FM is a station for
\nthose who are set on asserting their own individuality, embracing and expressing their true,
\nauthentic selves in an inclusive and inspiring space where everyone belongs. The station
\nwelcomes anyone, from high school and university students, to young working professionals,
\nand those who are young at heart. Our purpose statement is clear cut: To inspire belonging
\nwithin its community of listeners. A community of unique individuals, united in their diversity
\nthrough a shared sense of belonging\u201d.<\/p>\n
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Good Hope FM\u2019s Business Manager, JD Mostert commented, \u201cIn recognizing our listeners\u2019
\nuniqueness and originality, the Good Hope FM and Joe Public team drew parallels between
\nthe station and them. We are a station with our own, original flavour \u2013 elevating, evolving
\nand boldly owning our originality, while proudly representing our community of listeners
\nthrough music, content and activities that inform, entertain, educate, engage, connect,
\ninspire, uplift and empower people across Cape Town.\u201d<\/p>\n
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These core values, purpose and tagline underpin Good Hope FM\u2019s new logo, a unique,
\ndistinctive monogram which combines the G for \u2018Good\u2019 and H for \u2018Hope\u2019 into an impactful,
\ncircular design \u2013 one that will be turned into a viewfinder in some of the station\u2019s visual
\nelements, placing the very community it celebrates at the heart of the brand, capturing the
\nrhythm and originality of the city and community.<\/p>\n
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Sebola added, \u201cIn addition, the untamed and unapologetic colour palette showcases Good
\nHope FM as the authentic, aspirational and contemporary lifestyle platform, that not only
\nbravely represents its audience, but inspires people far beyond the station itself.
\nMostert concluded, \u201cthis is an exciting new chapter for Good Hope FM, but it\u2019s about more
\nthan just changing the look and feel, it\u2019s refreshing and stepping up every element of our game
\nand bettering our offering to listeners and clients even further by reminding us all who we are
\nand the massive impact we make. It\u2019s a conviction that says \u2018No one can do it quite like we
\ncan. No one gets the beat quite like we do. Because no one does originality quite like an
\noriginal\u2019.\u201d<\/p>\n
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In celebrating its new look with listeners, Good Hope FM will be hosting a Cape Town\u2019s Original
\nparty on Friday, 17 February from 9 p.m., with a LIVE broadcast from Hanover Street nightclub
\nat Grand West. The event will feature TwinzSpin\u2019s Jade and Shad, Dr Jules and Jason Spikes.
\nFor more info, visit www.goodhopefm.co.za or download the Good Hope FM app, available
\nfor iOS and Android.<\/p>\n