SABC Radio Records Significant Listenership Growth
The SABC is pleased to announce a healthy year-on-year growth for a number of its radio stations listenership figures, as indicated in the latest Radio Audience Measurement (RAM) released by the BRC for Oct 2018 to Mar 2019
The survey’s data reaffirms the fact that South Africans from all walks of life continue to rely on the SABC’s portfolio of radio stations for their daily dose of information, education and entertainment.
The mandated content remains the cornerstone of SABC’s public broadcasting services, which provide a wide variety of compelling content and thematic programming in all 11 official languages, keeping listeners tuned in. This has resulted in SABC radio stations consistently achieving the highest loyal listening levels in the country.
The latest survey clearly demonstrates why Ukhozi FM remains the giant of radio in Africa, with an unparalleled weekly cume listenership of 7,670 million (All Adults 15+). This means that the station’s listeners spend an average of 23 hours per week (3 hours 18 minutes per day) tuned into their favourite station. On the southern tip of the country, Good Hope FM has also made solid gains with a week cume listenership of 628 000.
In addition, the data indicated that Ikwekwezi FM, Lesedi FM, Munghana Lonene FM, Phalaphala FM, RSG, Thobela FM and Umhlobo Wenene FM exceeded weekly time spent listening levels of 20 hours.
With a massive 4,372 million weekly listeners, METRO FM remains the number one commercial radio station in the country. Three SABC radio stations which have a presence in Gauteng, have managed to retain the top 3 stations position in the province, with METRO FM recording an audience share of 18%, Ukhozi FM 12% and Lesedi 10%. The programming and line-up changes at Radio 2000 also secured a significant 51.8% year-on-year increase in week cume listenership for the station, which is currently delivering 671 000 inclusive of all adults across all races per week.
The SABC would like to express its gratitude to all loyal listeners for their support. As a public service broadcaster, the SABC reiterates its commitment to delivering informative, educational and entertaining content with a firm focus of keeping our listeners engaged and captivated to SABC radio platforms.