The big shortage story this summer has been about smartphones, but now e-book readers can be added to the list as Amazon has tagged the Kindle product page with the note “Temporarily out of stock.”

Interested buyers can still order a Kindle now, but Amazon doesn’t hint any possible ship date and we won’t know at all until the company has “more information.”

Amazon slashed the price on the Kindle to $189 from $259 a few weeks ago, which the mega-online retailer credits as the reason why Kindle and e-book sales are up. Now it looks like the Kindle is so popular that there isn’t any inventory left.

But if consumers are so keen on e-book readers with cheaper price tags all of a sudden, do you think they’ll turn elsewhere (like to the Nook, Kobo or others) while the Kindle is out of stock?

WIRED